Aideé Granados, founder and CEO of Rosa Es Rojo, Inc., is a graduate of Tecnologico de Monterrey in Mexico. Aideé earned her B.A. in business administration and a master of arts degree in education. She is certified as a Health Coach by the Institute of Integrative Nutrition of New York. Having lost her grandmother, mother, father, and stepmother to cancer, and as an immigrant in the United States and a cancer survivor herself, Aideé decided to share her wealth of knowledge and experience professionally. She leads and serves with compassion and a tireless determination. As a wellness advocate for the Hispanic community, Aideé was a 2019 recipient of the Minority Business Leader Award with the distinction of Community Advocate and also earned the 2019 South By Southwest (SXSW) Community Service Award. Aideé is a 2019 Dallas Public Voices fellow, with The OpEd Project, and a 2021 fellow of The Roddenberry Foundation.